About Us

Licsicle liquid dog treat
Innovation brought to you by real pet pros!

The pet food and treat aisles are filled with “me-too” products. The result is a confusing array of choices for consumers.

Our character: what can we do that’s different?

Licsicle is a different kind of pet treat. It’s the first of its kind liquid pet treat. Think of it: No empty calories, no greasy mess on your hands, no dropped biscuit cookies lost in the grass.

That’s the kind of innovative thinking our customers have come to expect.

What sets us apart

It starts with assembling an extraordinary collection of pet trainers and pet-loving people devoted to creating pet-friendly solutions. Together, we work to develop new products that solve problems for pet owners. Before bringing a product to market, we conduct in-home tests with actual pets and their owners. This real-world testing provides the feedback that ensures we have created a product toy that will stand up to the toughest demands of pets and their people.

Meet the parents

Our parent company, Radio Systems, owns many of the most recognizable pet brands in the world. This includes PetSafe®, Invisible Fence® Brand, SportDOG® Brand (the leader in training equipment for sporting dogs), Drinkwell® Pet Fountains, and Innotek® training products. You’ll also find the pet-loving hearts at Radio Systems and its brands giving back to the community by sponsoring dog parks, rescue missions, adoption facilities and dozens of other philanthropic ventures.